Now part of the Barkley family. Learn More.

Smiths Agency

We don’t just love food. We live food.

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We were Smiths Agency.

And we’re proud to now be part of the Barkley family. Our name has changed, but we remain laser focused on delivering world-class ideas and strategies for food and beverage brands. Our category experience spans 20 years and includes work for over 100 F&B brands, from icons to startups.

Our work.

A bag of Sahale Snacks on a table next to fresh ingredients that make the product.
Sahale Snacks

Cracking the mainstream.

A cartoon drawing of a man giving a woman a bouquet made of Dum-Dums.

Growing an icon.

Premier Protein

Leveraging the superfan.

Nothing beats a real conversation.

Whether you’re a heritage brand, challenger brand or clean slate brand, we’d love to learn about your product—or project.

The hot, the sweet, the spicy.

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