Smiths Agency

We don’t just love food. We live food.

Alt Text

We are Smiths Agency.

We are an independent marketing company laser focused on delivering world-class ideas and strategies for food and beverage brands. Our experience spans over 100 F&B brands in 20 years, from icons to startups. But it’s really about one. Yours. And helping you become part of the new cultural conversation.

Our Work

Our work.

A bag of Sahale Snacks on a table next to fresh ingredients that make the product.
Sahale Snacks

Cracking the mainstream.

View Case Study
A cartoon drawing of a man giving a woman a bouquet made of Dum-Dums.
Dum-Dums

Growing an icon.

View Case Study
Premier Protein

Leveraging the superfan.

View Case Study
A number of different McCain Foodservice products on a table with a yellow background.
McCain Food Services

Reviving an industry.

View Case Study
View More Work

Nothing beats a real conversation.

Whether you’re a heritage brand, challenger brand or clean slate brand, we’d love to learn about your product—or project.

Contact Us

The hot, the sweet, the spicy.

Food culture trends and insights delivered straight to your inbox.