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Our Approach

It’s not just about mining the most relevant research. It’s touching, tasting, cooking and sharing.

A Smiths Agency food stylist prepares ice cream for a photo shoot.
Two Smiths Agency employees wireframing with markers on a glass wall in the office.

It’s not just about analyzing the competitive landscape.

It’s knowing what’s going on in people’s heads, hearts and lives.

A fitness model and the Smiths Agency team directing a video shoot.

And it’s never about chasing trends.

It’s about finding—and making the most of—a cultural opportunity.

What we do specifically.

A number of posters showing various creative work by Smiths Agency.


Content you can taste is just the beginning. We are all suckers for a great story.

A laptop that is browsing the Iron Hill Brewery website, designed and developed by Smiths Agency.


Graphics and identity. Websites and digital experiences. Packaging that leaps off the shelf.

Client notes written on a whiteboard after a brainstorming session at Smiths Agency.

Brand Strategy

We’re talking about getting into people’s heads. Making them care. And, well, hungry.

A large whiteboard showing a website wireframe on the wall at the Smiths Agency office.

Channel Strategy and Analytics

We know a thing or two about evaluating data—and moving people through the marketing funnel.

A post-it board at the Smiths Agency offices showing a number of creative clippings and ideas.


Qualitative. Quantitative. Less about what people say. More about what they think and feel.

A food stylist at Smiths Agency working on a sandwich for a social media campaign.


We like to think of social media as a brand’s big, online party. With really good food.

We also do:


  • Consumer Insights
  • Brand & Comms Strategy
  • Content Strategy
  • Research & Testing


  • Big Idea Development
  • Integrated Campaigns
  • Activation/Experiential/Shopper
  • Social/Influencer/PR
  • Trade Shows


  • Design & Development
  • Website/Mobile/App
  • Online Marketing


  • Content & Storytelling
  • Video & Photography
  • Food Styling
  • AR & VR

Performance Marketing

  • Channel Planning
  • Campaign Optimization
  • Analytics & Reporting

Product Innovation

  • Insight Research
  • Concept Development
  • Concept Refinement
  • Validation Testing
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You could continue on to the requisite partner list. Or you could watch some more work.

More Brands We’ve Worked With.

  • Bagel Bites
  • Bibigo
  • Birds Eye
  • College Inn
  • Contadina
  • Del Monte
  • Drumstick
  • Duncan Hines
  • Edy’s
  • Ghirardelli
  • Heinz
  • Hilary’s
  • Hungry-Man
  • JIF
  • J.M. Smucker
  • LUNA Bar
  • Mezzetta
  • Milton’s
  • Nonni’s
  • Ore-Ida
  • Outshine
  • Perfectly Free
  • Pilgrim’s Pride
  • Pillsbury
  • Rivendale Farms
  • Sahale Snacks
  • Skinny Cow
  • Smart Balance
  • Stouffer’s
  • T. Marzetti
  • TruRoots
  • Vlasic
  • Wish-Bone
  • Abuelita
  • Bigelow Tea
  • Bolthouse Farms
  • Iron City
  • Jamba Energy
  • Nescafe Dolce Gusto
  • Numi Tea
  • Red Bull
  • R.W. Knudsen
  • Santa Cruz Organics
  • Baskin-Robbins International
  • Blackwall Hitch
  • DiBella’s Subs
  • Iron Hill Brewery
  • Primanti Brothers
  • Sheetz
  • Subway
  • Aubrey Organics
  • Dynamic Health
  • Honey Gardens
  • Heritage Store
  • Hydralyte
  • KAL
  • Life-Flo
  • Solaray
  • Sunnygreen
  • ZAND
  • 9Lives
  • Avoderm
  • Frosty Paws
  • Milk-Bone
  • Pup-peroni

Nothing beats a real conversation.

Whether you’re a heritage brand, challenger brand or clean slate brand, we’d love to learn about your product—or project.

The hot, the sweet, the spicy.

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