Where’s Your Limit?

A man lifting weights.

Let’s Keep Pushing is a concept that showcases athletes in pursuit of their limits. Through a variety of intense workouts, this project explores how far athletes are willing to push themselves, and how GNC helps them get there.

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A few containers of GNC Nutrition products.

We set out to bring this vision to life with a team of incredible athletes from a variety of disciplines. The set was purposefully designed with dramatic red lighting saturating the background while directional contrasting light places emphasis on the athletes. The practical lighting was created with both photography and video capture in mind, so that with minimal adjustments we could seamlessly move from video to photography.

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