Three Premier Protein tetra packs on a design by Smiths Agency.

Premier Protein Leveraging the superfan.

Charmaine walking with a Premier Protein drink, photographed by Smiths Agency.
A Premier Protein chocolate shake being poured into a glass.

Premier Protein created something, well, unheard of. A protein shake that tasted... Wow, good. And an army of crazy, passionate fans in the process.

Charmaine drinking a Premier Protein shake.

They tell their family, friends, dentist. They take pictures and post them. They make YouTube videos and podcasts. Because a brand made a real difference in their life.

Sure, we could just sell shakes.

  • +2.2 Pts
    Share growth
  • +1.2 Pts
    In Household Penetration
  • +12%
    Brand favorability

But it's more fun to spark a movement.

More Case Studies.

A number of different McCain Foodservice products on a table with a yellow background.
McCain Food Services

Reviving an industry.

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