Three Premier Protein tetra packs on a design by Smiths Agency.

Premier Protein Leveraging the superfan.

Charmaine walking with a Premier Protein drink, photographed by Smiths Agency.
A Premier Protein chocolate shake being poured into a glass.

Premier Protein created something, well, unheard of. A protein shake that tasted... Wow, good. And an army of crazy, passionate fans in the process.

Charmaine drinking a Premier Protein shake.

They tell their family, friends, dentist. They take pictures and post them. They make YouTube videos and podcasts. Because a brand made a real difference in their life.

Sure, we could just sell shakes.

  • +2.2 Pts
    Share growth
  • +1.2 Pts
    In Household Penetration
  • +12%
    Brand favorability

But it's more fun to spark a movement.


More Case Studies.

A number of different McCain Foodservice products on a table with a yellow background.
McCain Food Services

Reviving an industry.

Nothing beats a real conversation.

Whether you’re a heritage brand, challenger brand or clean slate brand, we’d love to learn about your product—or project.

The hot, the sweet, the spicy.

Food culture trends and insights delivered straight to your inbox.