Sahale Snacks Cracking the mainstream.
Sahale Snacks aren’t snacks, really. They’re an adventure.
A daring, spicy, even exotic reimagining of trail mix—that almost no one was exploring.
Sahale didn’t need a map. They needed a strategy.
An integrated campaign combining display, social and experiential that could take them from niche brand to mainstream player in the super competitive snack category.
By the handfuls.